PIM or ERP: A guide to finding the right system for you
What is PIM and how does it create value?
Product Information Management (PIM) stands as the cornerstone of data integrity, providing a "single source of truth" for all your product information. It's not just about managing data — it's about enriching it, ensuring its accuracy, and distributing it effectively across all channels.
From online stores to printed catalogs, PIM keeps your data consistent and your product message clear. By using a PIM system, you can create value for your business in several ways, such as:
- Improving your SEO and conversion rates by providing rich and relevant product information to your online customers.
- Enhancing your omnichannel and multichannel marketing by ensuring that your product data is uniform and coherent across all touchpoints.
- Empowering your sales staff by giving them access to the information they need to advise and sell to your customers.
- Accelerating your time-to-market by streamlining the product launch process and automating the data delivery to different channels.
- Expanding your product range and market reach by enabling you to handle complex and multilingual product data with ease.
- Reducing your costs and errors by eliminating manual and duplicate work and ensuring data quality and accuracy.
Is Product Information impactful to the overall business?
It depends. Is your SME working with different markets or languages? Is your online presence important to you? Are you confident your customers are finding you? Is the process of launching a new product, website, or marketing and sales materials smooth and hassle-free?
PIM establishes a consistent foundation for your product data's distribution and integrity, enhancing customer engagement with your brand and accelerating time to market. This not only ensures you target the appropriate audience but also helps in driving up sales by providing comprehensive information.
PIM or ERP as a leading system?
Just like how a house needs a solid foundation to ensure stability, managing your product information requires the right base. While ERP systems can provide the essential framework, they often fall short in the detailed demands of today's product information. That's where PIM comes in — it's the foundation that supports everything else, ensuring your marketing and sales strategies are built on solid ground.
PIM seamlessly bridges the gap between the internal mechanics of your business and how you communicate with the world, making sure your product information doesn't just exist but truly resonates. It empowers customers with the clarity and details they need to make informed purchases, directly boosting your sales. PIM accelerates your products' journey to the market by cutting away manual errors and increasing efficiency.
Want to learn more? Read more here and download our whitepaper "PIM or ERP as a Leading System?" where we’ll guide you through everything you need to know about choosing the best system to expand your business.